The Impressive Performance of Avatar in 3D is a Promising Indication
30 March, 2023 by
The Impressive Performance of Avatar in 3D is a Promising Indication
Soledad Rodriguez


After repeated delays in the expected release schedule, Avatar: The Way of Water premiered in London on December 6, 2022, and was theatrically released in the United States on December 16, 2022. 

The film was a major box office success, breaking multiple records, and grossing about $2.303 billion worldwide, making it the highest-grossing film of 2022, the highest-grossing film of the COVID-19 pandemic era, the third-highest-grossing film of all time and 3D sales make up over $1 Billion of Box Office revenue.


Shooting a 3D film adds an obvious expense to a film's production and given the high-scale, effects-driven nature of Avatar: The Way of Water, much talk was made prior to the film's release about whether the film would be able to break even at the box office, let alone turn a profit, thanks to its enormous budget. Several weeks into the film's box office run and the results speak for themselves and the large proportion of 3D ticket sales prove that the extra investment was worth it. 

Avatar: The Way of Water looks set to have ensured the 3D cinema experience shall endure a little while longer.


'Avatar: The Way of Water' 3D Sales Make Up Over $1 Billion of Box Office Earnings


In 2023, several highly anticipated films are set to be released in 3D, which moviegoers can expect to be a treat for their senses. These are the upcoming 3D releases:


  • Dungeons & Dragons: the film is based on the popular role-playing game and promises to take viewers on a thrilling adventure.

  • The Super Mario Bros. Movie based on the popular video game franchise. The film features Chris Pratt as the voice of Mario, and the combination of the beloved characters and the 3D technology is expected to be a hit with audiences.

  • Fast X is another highly anticipated film set to release in 3D. The Fast and Furious franchise has always been known for its high-octane action, and the 3D technology is expected to make the car chases and stunts even more thrilling.

With these exciting 3D releases, moviegoers can expect to be treated to a range of immersive experiences that will take full advantage of the technology to bring their favorite characters and stories to life in stunning detail.


It is crucial for cinema theaters to keep up with the trend and provide their audiences with the latest technology. CES+ is committed to helping theaters upgrade their 3D systems and silver screens so that they can offer the best possible cinematic experience to their customers.

To support cinema theatres, CES+ offers Master Image Clarity and Master Image Horizon 3D systems, which are state-of-the-art 3D projection technologies that enhance the picture quality and immersive experience for moviegoers.


At CES+, we understand that every theatre is unique, which is why we work with each individual client to create a customized plan that meets their specific 3D upgrade needs. Our team of experts is committed to providing the best customer service and ensuring that our clients have the best possible experience when working with us.


In conclusion, upgrading to the latest 3D projection technology is a smart investment for cinema theatres. CES+ is committed to providing the best possible service to our clients.

For consulting, services, and equipment call 305.232.8182 or email us sales@ces.plus

The Impressive Performance of Avatar in 3D is a Promising Indication
Soledad Rodriguez 30 March, 2023
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